Who are we
Founder & CEO
Born and raised in Hong Kong, Abra Lee was a swimming coach since the age of 14. He moved to Singapore in 2008 at the age of 24 for love, leaving behind his life and passion, in search of new horizons.
The idea for SuperSlyde was born when Abra grew frustrated at how difficult it was to find “the perfect lube”. Even when he could find a good brand, it would often be expensive and only available in specialty stores.
Realising that this was one of the main reasons why so many people he interviewed had not tried silicone lubricants, and didn’t know what a big difference good lube could make to having great sex, he went on a mission to bring great lubrication to the masses.
This quest led to the establishment of AARI (Abra Advanced Research International Pte Ltd) in 2010 in partnership with his life partner Dr Stuart Koe, Pharm.D. (founder of Fridae.com), and the birth of SuperSlyde 2 years later.
Every bottle of SuperSlyde contains hundreds of hours of development, testing, and passion poured into it. Each drop of SuperSlyde is the result of an uncompromising search for the perfect lube.
Superslyde is formulated, licensed, marketed and distributed by Pivot International, and manufactured in Singapore by ICM Pharma.
Operate in United States under Pivot International, Millbrae, CA